Portfolio Marketing Manager

Job Summary

Partnering with portfolio-company leadership, the full-time remote Portfolio Marketing Manager will identify and execute marketing initiatives that drive profitable growth across multiple health and wellness brands, focusing on strategy development, performance analysis, and hands-on campaign execution.

Key responsibilities

• Assess brand performance and develop prioritized marketing plans aligned with revenue and customer objectives
• Lead go-to-market strategies for new products and optimize direct-to-consumer and e-commerce performance
• Manage relationships with agencies and external partners while capturing and sharing best practices across the portfolio

Required qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience
• At least eight years of management experience in performance marketing, brand marketing, or e-commerce
• Experience in consumer packaged goods, preferably in health and wellness or lifestyle-oriented categories
• Demonstrated success in growing direct-to-consumer businesses and optimizing multi-channel marketing campaigns
• Strong analytical skills with the ability to connect marketing activities to commercial outcomes