Portfolio Marketing Specialist
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Job Summary
Working remotely on a 12-month fixed-term basis, the Portfolio Marketing Specialist will develop product positioning and messaging, coordinate marketing activities, and create content to enhance customer understanding of the company's offerings.
Key responsibilities
- Develop clear and differentiated positioning, messaging, and value propositions for products and solutions
- Plan and coordinate marketing activities for new and existing offerings, including product launches and ongoing optimization
- Create and maintain sales enablement materials and messaging frameworks for consistent communication across teams
Required qualifications
- 5 to 7 years of product marketing experience in a B2B, SaaS, or professional services environment
- Proven track record of product launches and go-to-market execution
- Strong analytical mindset with experience using performance data to inform marketing decisions
- Excellent project management and cross-functional coordination skills
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
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