PPC Specialist
Job Summary
To support ongoing paid search initiatives, the part-time remote PPC Specialist will manage and optimize Google Ads campaigns, focusing on setup, keyword strategy, bidding, and performance analysis while working 10-20 hours a week.
Key Responsibilities
- Manage Google Ads campaigns from setup through ongoing optimization, including ad groups, keyword targeting, and budget management
- Analyze campaign performance and make data-driven recommendations for improvements and optimizations
- Utilize Google Analytics/GA4 to evaluate campaign performance and monitor key metrics for actionable insights
Required Qualifications
- 4+ years of hands-on PPC/SEM experience with strong expertise in Google Ads
- Proven ability to independently manage Google Ads campaigns from setup to optimization
- Strong knowledge of Google Ads campaign structure, keyword strategy, and optimization techniques
- Experience with Google Analytics/GA4 and conversion tracking
- Strong analytical skills to translate performance data into actionable recommendations
Complete Job Description
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