PR and Influencer Marketing Lead
Job Summary
Leading the development and execution of public relations, influencer collaborations, and affiliate marketing programs, the full-time remote PR and Influencer Marketing Lead will enhance brand visibility and growth across multiple portfolio companies.
Key responsibilities
- Develop and implement comprehensive PR strategies to increase brand visibility and strengthen public reputation
- Create and execute influencer marketing campaigns, managing relationships with influencers and content creators
- Develop and manage the affiliate marketing program, optimizing strategies to maximize performance and partner satisfaction
Required qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field
- 5+ years of experience in PR, influencer marketing, and affiliate marketing
- Proven track record of successful PR campaigns, influencer partnerships, and affiliate marketing programs
- Strong network of media contacts, influencers, and affiliate partners
- Passion for and experience within the CPG industry
Complete Job Description
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