Principal Lifecycle Marketing Manager

Job Summary

Leading and optimizing email marketing strategies, the full-time remote Principal Lifecycle Marketing Manager will manage lifecycle email programs to enhance engagement, demand generation, conversion, adoption, retention, and expansion for both prospects and customers.

Key Responsibilities:

• Own lifecycle email strategy and execution across prospect and customer journeys, setting the roadmap and communication cadence
• Lead the use of Marketo and 6sense email solutions, overseeing nurture programs, segmentation, and AI-generated content standards
• Develop, write, and optimize email copy and messaging across lifecycle programs while maintaining brand voice and quality standards

Required Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent relevant experience
• 10+ years of experience in email marketing, lifecycle marketing, or demand generation
• Experience managing lifecycle programs in a software-as-a-service (SaaS) environment
• Hands-on experience with Marketo and 6sense, including AI-enabled workflows and campaign optimization
• Strong analytical skills to translate campaign data and performance trends into strategic recommendations