Principal Offline Marketing Specialist
Job Summary
Owning the strategy and execution of the Streaming TV/OTT marketing program, the full-time remote Principal Offline Marketing Specialist will manage performance, budget, and tools while collaborating with cross-functional teams to enhance marketing initiatives.
Key responsibilities:
- Develop and optimize the strategy for Streaming TV/OTT marketing to meet budget and performance goals
- Collaborate with internal teams to drive channel management and enhance measurement practices
- Manage external agencies for media buys and present insights to senior leadership on growth strategies
Required qualifications:
- Minimum of 5 years of experience in managing offline performance marketing campaigns in high-growth B2C startups, preferably in fintech or insuretech
- Deep knowledge of traditional offline and online video marketing landscapes
- Strong executive presence and communication skills for influencing senior leaders and driving alignment
- Proficiency in advanced MS Excel and familiarity with AI tools for marketing optimization
- Experience with adtech and data teams to prioritize platform and measurement needs
Complete Job Description
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