Principal Product Manager, Ads Optimization
Job Summary
Leading the strategy and roadmap for effective campaign delivery, the full-time remote Principal Product Manager, Ads Optimization will manage bidding, pacing, ranking, and outcome optimization while collaborating with cross-functional teams to enhance advertiser outcomes and platform capabilities.
Key responsibilities
- Own the strategy, roadmap, and execution for Ads Delivery and Optimization across various advertising components
- Partner with Engineering, Machine Learning, and Data Science to define model objectives and drive deployment and iteration
- Build reliable measurement foundations, including attribution and reporting, to support optimization efforts
Required qualifications
- 12+ years of product management experience, particularly in advertising technology or marketplace optimization
- Deep expertise in ads delivery and optimization, including auctions, bidding, and conversion optimization
- Strong technical fluency with experience collaborating with Engineering and Data Science teams
- Proven ability to translate complex ML and automation capabilities into user-friendly advertiser products
- Experience with performance advertising and ML-powered products at scale is a plus
Complete Job Description
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