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Principal Product Marketing Manager

Location: Remote
Compensation: Salary
Reviewed: Tue, Sep 29, 2026
This job expires in: 30 days

Job Summary

Operating as a senior strategic business partner, the full-time Principal Product Marketing Manager will develop and execute the go-to-market strategy for the Identity portfolio, engaging with customers and commercial teams to drive adoption and growth in a remote environment.

Key responsibilities
  • Own the go-to-market strategy for the Identity portfolio, identifying market opportunities and target customers
  • Serve as a strategic partner to Product leaders, leveraging customer insights and market dynamics to influence product strategy
  • Engage with customers and industry leaders as a product expert, supporting discovery and critical commercial opportunities
Required qualifications
  • Significant experience in product marketing, product management, or a related discipline at the intersection of technology and commercial strategy
  • Deep knowledge of adtech, martech, or data-driven marketing with a focus on Identity solutions
  • Experience engaging directly with enterprise customers and translating complex technology into customer value
  • Ability to use market intelligence and competitive information to develop strategic insights and influence decisions
  • Proven track record of driving commercialization and growth across product lifecycles

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