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Principal Product Marketing Manager

Location: Remote
Compensation: Salary
Reviewed: Wed, Oct 14, 2026
This job expires in: 30 days

Job Summary

To drive awareness, demand, and adoption of products, the full-time remote Principal Product Marketing Manager will develop comprehensive marketing strategies, conduct competitive analysis, and create impactful marketing collateral.

Key responsibilities
  • Develop and implement product marketing strategies and plans to enhance product awareness and adoption
  • Conduct competitive analysis to inform marketing strategies and identify market opportunities
  • Lead the launch of new products and features, including messaging and go-to-market enablement programs
Required qualifications
  • Master's degree or foreign equivalent in Business Administration, Marketing, or a related field
  • At least 3 years of experience as a Product Marketing Manager or in a related role
  • Experience conducting competitive analysis using industry-standard frameworks and tools
  • Proven track record in leading end-to-end go-to-market launches for enterprise/B2B software products
  • Experience creating sales enablement and customer-facing collateral for technical B2B audiences

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