Principal Product Marketing Manager
Location: Remote
Compensation: Salary
Reviewed: Wed, Oct 14, 2026
This job expires in: 30 days
Job Summary
To drive awareness, demand, and adoption of products, the full-time remote Principal Product Marketing Manager will develop comprehensive marketing strategies, conduct competitive analysis, and create impactful marketing collateral.
Key responsibilities
- Develop and implement product marketing strategies and plans to enhance product awareness and adoption
- Conduct competitive analysis to inform marketing strategies and identify market opportunities
- Lead the launch of new products and features, including messaging and go-to-market enablement programs
Required qualifications
- Master's degree or foreign equivalent in Business Administration, Marketing, or a related field
- At least 3 years of experience as a Product Marketing Manager or in a related role
- Experience conducting competitive analysis using industry-standard frameworks and tools
- Proven track record in leading end-to-end go-to-market launches for enterprise/B2B software products
- Experience creating sales enablement and customer-facing collateral for technical B2B audiences
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