Product and Content Marketing Leader
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Job Summary
Hands-on and strategic, the full-time remote Product and Content Marketing Leader will define positioning and messaging, develop compelling offerings and content, and lead a small team to enhance Go Fish Digital's market presence and growth.
Key responsibilities
- Develop and own positioning, differentiation, and messaging across services and technology-enabled offerings
- Conduct customer and market research to refine buyer personas and competitive intelligence
- Lead content strategy, creating client stories, thought leadership, and commercial assets
Required qualifications
- 10+ years of relevant B2B marketing experience, particularly in product marketing or offering strategy
- Experience marketing agency or professional services offerings to senior marketing decision-makers
- Demonstrated success in translating customer insights into effective positioning and content
- Exceptional writing and editorial skills with a strong portfolio of commercial copy and thought leadership
- Proven ability to lead a small team and manage cross-functional execution effectively
Complete Job Description
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