Product Growth Marketing Manager
Job Summary
To support a growing product ecosystem, the full-time remote Product Growth Marketing Manager will manage CRM systems, develop audience-specific messaging, and execute lifecycle marketing strategies to drive product adoption and revenue growth.
Key responsibilities
- Define and refine product positioning and value propositions in collaboration with product leadership
- Manage CRM data quality and lifecycle stages while orchestrating the GTM stack for seamless data flow
- Run structured demand-generation experiments and build behavior-triggered lifecycle programs across customer journeys
Required qualifications
- 4+ years in growth marketing, lifecycle marketing, or a related B2B SaaS role
- Hands-on experience managing CRM systems, including workflows and reporting
- Proven ability to translate product features into audience-specific messaging
- Experience with data enrichment, lead scoring, and demand-generation experiments
- Strong skills in funnel reporting and analytics, with a focus on defining stages and conversion metrics
Complete Job Description
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