Product Manager, Ad Formats
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Job Summary
Owning the Formats domain, the full-time remote Product Manager, Ad Formats will manage product partnerships with sales teams to scale non-endemic advertisers and drive innovation in user-facing ad experiences across the Instacart platform.
Key responsibilities
- Serve as the primary product partner to sales teams focused on new advertiser types and ad formats
- Define and execute the 0 to 1 strategy for ad formats while aligning cross-functional teams
- Communicate trade-offs and progress to senior stakeholders, ensuring alignment on strategic ownership
Required qualifications
- 4+ years of experience in product management for ad formats with a strong understanding of user-facing ad experiences
- Proven track record of launching user-facing products and managing trade-offs between users and advertisers
- Experience managing partners and vendors, including external technology providers
- Strong stakeholder management skills across sales, engineering, and cross-functional teams
Complete Job Description
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