Product Manager for Enrollment
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Job Summary
To drive caregiver enrollment at scale, the full-time remote Product Manager for Enrollment will own the technology and strategy for caregiver onboarding, lead cross-functional initiatives, and manage the enrollment funnel through data-driven experimentation and continuous improvement.
Key responsibilities
- Own the vision, strategy, and roadmap for technology that drives caregiver enrollment from initial contact to activation
- Lead cross-functional initiatives across marketing, sales, and operations to drive alignment and outcomes
- Define and manage the enrollment funnel, utilizing analytics and experimentation to optimize conversion rates
Required qualifications
- BS/BA degree or higher
- 3+ years of experience as a Product Manager, ideally in growth, enrollment, or acquisition funnels
- Hands-on experience with CRM and marketing automation platforms, preferably HubSpot
- Experience managing onboarding experiences or referral programs
- Strong analytical skills with a focus on funnel metrics and experiment design
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