Product Manager for Student Acquisition

Job Summary

To enhance the student acquisition journey, the full-time remote Product Manager for Student Acquisition will define and communicate the product vision and strategy, manage the end-to-end prospect-to-started-student process, and align cross-functional teams to improve funnel conversion and operational efficiency.

Key responsibilities

• Define and communicate the product vision, strategy, and success measures for the Student Acquisition value stream
• Own the end-to-end prospect-to-started-student journey, utilizing research and data to identify improvement opportunities
• Establish product objectives and key performance indicators to monitor and enhance operational efficiency and student experience

Required qualifications

• Bachelor's degree in business, technology, marketing, analytics, or a related field, or equivalent experience
• Five or more years of experience in product management or related disciplines
• Demonstrated experience in owning a product strategy and roadmap across multiple platforms
• Strong working knowledge of CRM, marketing automation, and data analysis
• Experience in higher education or student recruitment is strongly preferred