Product Marketing Director

Job Summary

Owning the product marketing for self-funded employers and health plans, the full-time remote Product Marketing Director will develop messaging, positioning, and pricing strategies while collaborating with Sales, Product, and Finance to drive commercial success.

Key responsibilities

• Build deep buyer insights by understanding the decision-making processes of self-funded employers and health plans
• Define positioning and messaging, adapting the employer value proposition for various stakeholders
• Lead product and partnership launches, ensuring marketing readiness and developing a repeatable playbook for success

Required qualifications

• Experience marketing complex healthcare or benefits offerings to self-funded employers or health plans
• Strong skills in positioning and writing, with a proven track record of creating effective sales materials
• Ability to convert analysis into compelling commercial arguments, collaborating with analytical specialists
• Experience in planning product or partnership launches and executing targeted campaigns with measurable results
• Familiarity with AI tools and their application in marketing processes