Product Marketing Director

Job Summary

Leading go-to-market strategies, the full-time remote Product Marketing Director will manage product positioning, executive communications, and cross-functional alignment for property operations solutions in the multifamily real estate industry.

Key responsibilities

• Lead the strategy, planning, and execution of integrated go-to-market programs across multiple products and personas
• Serve as a strategic advisor to senior stakeholders by synthesizing customer needs, competitive dynamics, and market trends
• Develop concise, differentiated product and market narratives that connect customer pain points with measurable business value

Required qualifications

• 10 years of experience in B2B SaaS product marketing with a focus on strategic go-to-market initiatives
• Mastery of foundational product marketing skills including value proposition development and audience segmentation
• Bachelor's degree in marketing, business, computer/information science, or related disciplines
• Prior experience marketing software solutions in the multifamily property management segment is desired
• Strong project management skills to plan and execute multiple workstreams simultaneously