Product Marketing Executive

Job Summary

Leading product marketing initiatives, the full-time VP, Product Marketing will own positioning, messaging, and go-to-market strategies for DeepIntent's platform and data products while collaborating with Product, Sales, and Client Success to enhance healthcare marketing technology.

Key responsibilities

• Own the positioning, messaging, and proof points for the product portfolio, ensuring effective external marketing
• Manage end-to-end go-to-market processes for product releases, including audience targeting and success metrics
• Lead and develop the product marketing team, serving as a trusted advisor to executive leadership

Required qualifications

• 12+ years of product marketing experience, preferably in pharma or healthcare
• Proven track record in marketing enterprise technology products to sophisticated business buyers
• Experience with data science and machine learning products, translating technical capabilities into commercial value
• Deep familiarity with pharma commercialization and regulatory considerations
• Demonstrated success in launching new products and developing effective product narratives