Product Marketing GTM Lead
Job Summary
Experienced marketers will find a full-time remote opportunity as a Product Marketing GTM Lead, responsible for developing and executing go-to-market strategies for complex hotel technology products, focusing on positioning, market validation, and sales enablement.
Key responsibilities
- Define and refine ideal customer profiles (ICPs), messaging frameworks, and product positioning
- Build structured go-to-market plans for new product launches, ensuring alignment with sales and market needs
- Establish marketing analytics frameworks to track metrics and connect marketing efforts to business outcomes
Required qualifications
- 7+ years of marketing experience with a focus on B2B SaaS, product marketing, or growth initiatives
- Proven track record of owning product launches or go-to-market strategies for complex technical products
- Strong understanding of product marketing fundamentals, including ICP, positioning, and market validation
- Experience with marketing metrics and commercial analysis, including CAC, conversion rates, and ROI
- Excellent English communication and copywriting skills for B2B audiences
Complete Job Description
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