Product Marketing Lead

Job Summary

Owning the product marketing strategy, the full-time remote Product Marketing Lead will manage sales enablement content, develop messaging for new modules, and drive customer expansion initiatives in a fast-paced healthcare technology startup.

Key responsibilities

• Own and maintain the core sales content library, ensuring accuracy and relevance as products and market conditions evolve
• Develop tailored deal-specific content for late-stage sales opportunities to support closing deals
• Collaborate with Client Success to create messaging and materials that highlight value for existing customers and support expansion efforts

Required qualifications

• 5+ years of product marketing experience in healthcare technology, particularly with health system executive buyers
• A bachelor's degree
• Proven track record of creating effective positioning, messaging, and sales enablement programs
• Experience writing for senior healthcare executives and understanding enterprise health system deal processes
• Strong self-direction and ability to identify and address gaps in product marketing without direction