Product Marketing Lead

Job Summary

To support a growing digital publishing platform, the full-time Product Marketing Lead will shape positioning and messaging, develop sales enablement tools, and lead product launches while working remotely.

Key responsibilities

• Shape Shorthand's positioning, segmentation, and core value propositions in collaboration with leadership
• Develop messaging frameworks and sales materials that support a sales-led motion from initial contact to expansion
• Lead end-to-end product and feature launches, including strategy, narrative, and execution coordination across the company

Required qualifications

• Bachelor's degree in marketing, business, journalism, communications, or a related field, or equivalent industry experience
• At least 4 years of experience in product marketing or a closely related role, preferably in B2B SaaS or technology
• Proven track record of driving positioning work and creating impactful sales enablement materials
• Experience collaborating with cross-functional teams to influence product, pricing, and go-to-market strategies
• Strong writing skills with the ability to create compelling copy for various marketing materials