Product Marketing Lead
Job Summary
Experienced marketers will find a full-time hybrid opportunity as a Product Marketing Lead, responsible for leading the marketing strategy for the Freight business, shaping go-to-market strategies, and driving commercial impact through integrated marketing efforts.
Key responsibilities
- Own the marketing strategy for Freight, identifying growth opportunities and driving commercial impact
- Lead the go-to-market strategy for integrating Parade into Mudflap, enhancing positioning and adoption
- Drive B2B product marketing initiatives, including positioning, messaging, and product launches
Required qualifications
- 7+ years of experience in B2B product marketing, GTM, or business leadership, preferably in SaaS or logistics
- Strong understanding of business economics and complex B2B sales cycles
- Proven track record of leading strategy through execution and delivering measurable results
- Ability to independently uncover customer insights and translate them into effective messaging
- Experience with AI technologies and building AI-powered workflows in marketing
Complete Job Description
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