Product Marketing Manager
Job Summary
To support a rapidly growing fintech organization, the full-time salaried Product Marketing Manager will shape positioning, messaging, and go-to-market strategies while collaborating with cross-functional teams to drive product awareness and adoption.
Key responsibilities
- Conduct customer, market, and competitive research to identify donor and Giving Partner needs and market opportunities
- Develop strong product positioning and messaging that effectively communicates Givelify's value to target audiences
- Build and execute launch campaigns and strategies based on insights and performance data to optimize product adoption
Required qualifications
- 3+ years of relevant experience in product marketing and 5+ years in marketing and/or strategy
- Bachelor's Degree, MBA, or MS in marketing, business, or a related field
- Experience in Consumer-Packaged Goods, Consumer Technology, and/or 2-sided Marketplace
- Strong background in product marketing fundamentals, including consumer insights and go-to-market strategy
- Certification(s) in product or customer marketing is a plus
Complete Job Description
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