Product Marketing Manager

Job Summary

Driving go-to-market execution, the full-time Product Marketing Manager will contribute to product marketing strategy across the K-12 portfolio, focusing on customer lifecycle marketing while collaborating with product, go-to-market, and customer success teams in a remote environment.

Key responsibilities

• Support the development and execution of go-to-market strategies for GoGuardian products across multiple segments
• Strategize and oversee execution of customer lifecycle marketing programs, including onboarding, adoption, and renewal campaigns
• Own execution of product launches and feature releases, ensuring cross-functional alignment and creating high-quality marketing assets

Required qualifications

• 4-6 years of product marketing or related experience in a B2B SaaS environment
• Experience developing strategic product marketing plans and supporting product launches or campaigns
• Familiarity with lifecycle/marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
• Analytical mindset with the ability to interpret data and translate it into actionable insights
• Strong understanding of the K-12 education market is preferred