Product Marketing Manager
Job Summary
To support the launch of innovative products, the full-time remote Senior Product Marketing Manager will create and own go-to-market strategies, conduct customer research, and define product positioning while driving retail and omni-channel expansion.
Key responsibilities
- Build and own the go-to-market strategy for new products, including audience targeting and launch sequencing
- Conduct customer and market insights research to identify needs, trends, and competitive opportunities
- Lead product launches from strategy through execution, ensuring timely delivery of all launch-related materials
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
- 5+ years of experience in product marketing or go-to-market roles, preferably in retail and D2C/omnichannel
- Proven track record of managing end-to-end product launches, including branding and commercial rollout
- Experience in shaping pricing strategies and presenting strong commercial cases for product launches
- Familiarity with regulatory and health claims, particularly in the femtech or healthcare sectors is a plus
Complete Job Description
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