Product Marketing Manager
Job Summary
To support a growing product line, the full-time remote Senior Product Marketing Manager will create and own go-to-market strategies for new product launches, focusing on branding, positioning, customer insights, and retail expansion.
Key responsibilities
- Build and own the go-to-market strategy for new products, including target audiences and launch sequencing
- Identify customer needs and market trends through research and data analysis
- Lead product launches from strategy through execution, ensuring timely deliverables and stakeholder alignment
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus
- 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel
- Proven track record of end-to-end product launches, including branding and commercial rollout
- Experience leading retail go-to-market strategies and developing trade marketing assets
- Able to interpret data and make data-driven decisions regarding pricing and commercial strategy
Complete Job Description
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