Product Marketing Manager

Job Summary

To support the launch of innovative products in women's health, the full-time remote Product Marketing Manager will create and own go-to-market strategies, conduct customer research, and define product positioning while managing product launches across DTC and retail channels.

Key responsibilities

• Build and own the go-to-market strategy for new products, including audience targeting, messaging, and channel activation
• Conduct customer and market insights research to identify needs, trends, and competitive opportunities
• Lead product launches from strategy through execution, ensuring alignment and timely delivery of all project components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel
• Proven track record of managing end-to-end product launches, including positioning and branding
• Experience leading retail go-to-market strategies and developing trade marketing assets
• Ability to analyze data to inform pricing, margin, and commercial strategies