Product Marketing Manager
Job Summary
To support the go-to-market lifecycle across various products and solutions, the full-time remote Product Marketing Manager will define buyer personas, drive product positioning, and collect market intelligence to enhance product launches and sales enablement.
Key responsibilities
- Define and maintain buyer personas and customer segmentation frameworks for targeted marketing strategies
- Support product launches by ensuring alignment and enablement across all stages of the product lifecycle
- Gather and synthesize market and competitive research to inform product roadmaps and go-to-market strategies
Required qualifications
- 5+ years of experience as a Product Marketer in a technology-driven environment, preferably in the energy or SaaS industry
- AI fluency and a track record of adopting AI marketing tools to improve efficiency
- Demonstrated experience aligning and influencing cross-functional teams
- Strong organizational and project management skills with a proactive communication style
- Exceptional analytical and problem-solving skills with a data-driven decision-making approach
Complete Job Description
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