Product Marketing Manager
Job Summary
Owning the strategic narrative for identity verification, the full-time hybrid Product Marketing Manager will lead positioning and messaging initiatives, collaborate with Sales and Customer Success, and develop customer evidence programs while working from the Edison, New Jersey headquarters and remotely.
Key responsibilities
- Develop and maintain messaging architecture and category narratives for identity verification and related initiatives
- Partner with Sales to create reusable collateral and enablement tools that enhance deal success and customer engagement
- Build a customer-evidence program to capture and utilize measurable outcomes and success stories for marketing efforts
Required qualifications
- 7+ years of B2B product marketing experience, preferably in a startup or high-growth environment
- Strong domain knowledge in identity, cybersecurity, or adjacent enterprise technology markets
- Proven experience in developing positioning and messaging validated by customer feedback
- Track record of supporting complex enterprise sales cycles with a focus on technical and business value
- Bachelor's degree in marketing or a related field
Complete Job Description
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