Product Marketing Manager

Job Summary

To drive market presence and revenue growth, the full-time salaried Product Marketing Manager will develop positioning, messaging, and go-to-market strategies for wellbeing solutions, collaborating with cross-functional teams in a remote capacity.

Key responsibilities

• Build and maintain expertise in the wellbeing market, buyer personas, and competitive dynamics to inform product positioning and go-to-market strategies
• Develop clear, differentiated messaging and narratives that resonate with target audiences and support sales efforts
• Collaborate with Product, Marketing, and Sales teams to execute launch plans and ensure readiness across customer-facing functions

Required qualifications

• BA/BS in Marketing, Business, Communications, Healthcare Administration, or a related field; MBA or advanced degree preferred
• 5+ years of experience in product marketing, solution marketing, or related B2B marketing roles
• Experience in healthcare, employee wellbeing, or related markets is required or strongly preferred
• Proven ability to create benefits-led messaging and commercial content that supports sales initiatives
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment