Product Marketing Manager

Job Summary

To support a growing healthcare innovation company, the full-time Product Marketing Manager, Operations will manage analytics, CRM optimization, and marketing technology integration while ensuring the effectiveness of campaigns and maintaining a knowledge library.

Key Responsibilities

• Build and maintain dashboards for performance analytics across various platforms, establishing regular reporting for leadership
• Optimize the CRM system and enhance marketing technology integration to streamline workflows and improve data accuracy
• Oversee SEO and AI discovery strategies, ensuring effective content structuring and website performance optimization

Required Qualifications

• 3+ years of experience in marketing operations, digital marketing, or product marketing, preferably in B2B or employer health benefits
• Hands-on experience with Salesforce and a marketing automation platform, including lead scoring and reporting
• Proficient understanding of SEO, AEO, and GEO strategies with practical experience in content structuring for AI
• Experience with web content management systems and web analytics tools
• Strong project management skills with the ability to manage multiple concurrent projects effectively