Product Marketing Manager

Job Summary

Owning the narrative from launch to customer success, the full-time remote Product and Customer Marketing Manager will manage product launches, messaging, and customer marketing initiatives while collaborating with sales and product teams to enhance market presence and drive product adoption.

Key responsibilities

• Lead product launches by creating launch briefs and messaging maps for cross-functional teams
• Conduct interviews with customers to develop case studies and proof points that support sales efforts
• Facilitate enablement sessions and update sales materials to ensure consistent messaging across teams

Required qualifications

• 4+ years of product and/or customer marketing experience in B2B SaaS
• Proven track record of managing product launches from initiation to results
• Experience in customer marketing, including case studies and advocacy programs
• Familiarity with marketing to back-office buyers, particularly in finance or accounting
• Strong writing skills with samples demonstrating storytelling and messaging capabilities