Product Marketing Manager

Job Summary

Owning product marketing for assigned therapy areas, the full-time salaried Product Marketing Manager will focus on positioning, launches, and sales tools while collaborating with cross-functional teams in a hybrid work environment.

Key responsibilities

• Execute product marketing strategies, including positioning, messaging, and go-to-market plans for healthcare providers and partners
• Manage product launches, coordinating with various teams to ensure successful execution and post-launch analysis
• Develop sales enablement tools and track competitive insights to support the sales team and enhance market understanding

Required qualifications

• 4-7 years of marketing experience, with at least 2 years in product marketing, preferably in healthcare or pharmaceutical sectors
• Experience marketing to professionals or B2B buyers, with a clear understanding of the differences from consumer marketing
• Familiarity with legal, medical, or regulatory review processes, ensuring accuracy and compliance in marketing materials
• Demonstrated success in managing product launches and creating effective sales tools
• Proficient in using AI tools for drafting and research in a marketing context