Product Marketing Manager
Job Summary
To support the growth of Tines' platform, the full-time Product Marketing Manager will develop customer-centric narratives, conduct market research, and lead product launches while working remotely from eastern or central states in the US.
Key responsibilities
- Conduct market research and competitive intelligence to inform positioning and go-to-market strategies
- Create clear messaging and narratives for product capabilities, ensuring relevance for IT and broader audiences
- Lead product marketing initiatives, including product launches and the development of enablement resources for sales teams
Required qualifications
- 8+ years of experience in product marketing, marketing, product management, or related roles, with at least 3 years in direct product marketing
- Experience marketing technical B2B software products and understanding enterprise software evaluation processes
- Strong skills in positioning and messaging, with the ability to simplify complex concepts for various audiences
- Practical experience with AI applications in business and a hands-on approach to product engagement
- Proven ability to launch products effectively and develop go-to-market programs for new audiences
Complete Job Description
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