Product Marketing Manager
Job Summary
Owning the marketing strategy and positioning for a defined portfolio of academic programs, the full-time remote Product Marketing Manager will ensure programs are launch-ready and supported throughout their lifecycle with consistent messaging and performance insights.
Key responsibilities
- Own product positioning, value propositions, and differentiation for assigned academic programs
- Partner with the Marketing Launch Manager to support go-to-market planning and launch readiness
- Collaborate with cross-functional teams to align product strategy with enrollment workflows and marketing execution
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
- 5+ years of experience in product marketing, program marketing, or strategic marketing roles
- Experience supporting go-to-market strategy and product launches
- Strong ability to translate complex offerings into clear, compelling positioning
- Experience in higher education, healthcare education, or regulated environments preferred
Complete Job Description
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