Product Marketing Manager

Job Summary

Hands-on and results-driven, the full-time Product Marketing Manager will own game growth metrics, execute creative marketing strategies, and collaborate closely with game teams and community managers in a dynamic environment.

Key responsibilities

• Own growth metrics for the game, focusing on QPTR, CCU, impressions, CTR, D1, and playtime
• Continuously test and iterate on thumbnails and titles using AI tools to optimize game visibility
• Run end-to-end creator campaigns, managing relationships and tracking deliverables to enhance game promotion

Required qualifications

• 3+ years of experience in growth, product marketing, user acquisition, or creator marketing for games or consumer apps
• Strong hands-on creative skills, including the ability to create compelling thumbnails
• Operational fluency with AI tools and automation in marketing contexts
• Experience in the creator economy, including briefing and negotiating with creators
• Analytical mindset with comfort in working with data related to funnels, cohorts, CPI, and retention