Product Marketing Manager

Job Summary

Reporting to the Sr. Director of Marketing, the full-time remote Product Marketing Manager will own the go-to-market strategy for Playout and Infrastructure products, develop compelling messaging, and collaborate with cross-functional teams to enhance product visibility and market reach.

Key responsibilities

• Own positioning and messaging for the Playout and Infrastructure portfolio, creating clear value propositions and competitive differentiators
• Lead go-to-market strategy by defining target audiences and developing programs to engage customers effectively
• Develop high-impact content, including case studies and thought leadership, to guide buyers through the decision-making process

Required qualifications

• Track record in product marketing within broadcast technology or infrastructure
• In-depth knowledge of broadcast playout, signal processing, and related markets
• Experience with market positioning, business development, and competitive analysis
• Strong global business acumen and customer orientation
• Ability to leverage AI tools for research and content development