Product Marketing Manager
Job Summary
To support a rapidly growing organization, the full-time salaried Product Marketing Manager will shape positioning, messaging, and go-to-market strategies for products, utilizing customer insights and market research to enhance product awareness and drive growth.
Key responsibilities
- Conduct customer, market, and competitive research to identify donor and Giving Partner needs
- Develop compelling product messaging and positioning based on insights and audience validation
- Create and optimize launch campaigns and marketing materials to drive product adoption and engagement
Required qualifications
- 3+ years of experience in product marketing and 5+ years in marketing or strategy
- MBA or MS in marketing or business
- Experience in Consumer-Packaged Goods, Consumer Technology, or 2-sided Marketplace
- Strong knowledge of product marketing fundamentals, including market research and go-to-market strategy
- Certifications in product or customer marketing are a plus
Complete Job Description
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