Product Marketing Manager
Job Summary
Driving the positioning and go-to-market strategy for Coupa's Legal Intake & Orchestration offering, the full-time remote Product Marketing Manager will develop messaging, create sales enablement materials, and engage with industry analysts while understanding the legal technology landscape.
Key Responsibilities
- Own and evolve positioning, messaging, and value propositions for the Legal Intake & Orchestration offering
- Create high-quality product marketing and sales enablement materials to support internal teams
- Develop and deliver compelling product demos and host webinars for legal operations audiences
Required Qualifications
- 4-7 years of B2B product marketing experience, preferably in enterprise SaaS
- Direct experience in legal technology and understanding of legal operations teams
- Strong fundamentals in product marketing, including competitive intelligence and sales enablement
- Proven ability to create polished marketing materials and deliver software demos
- Experience planning and hosting webinars or virtual events
Complete Job Description
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