Product Marketing Manager

Job Summary

Owning the growth strategy for a diverse product line, the full-time remote Product Marketing Manager will identify market demand, manage distribution and positioning, and lead paid media efforts to drive customer engagement and sales.

Key responsibilities

• Own distribution and positioning by identifying target customers and running experiments to determine effective strategies
• Lead paid media and email campaigns, managing budgets and creative direction across platforms like Google, Meta, and Amazon
• Run third-party products as a business, including vendor selection, relationship management, and pricing strategies

Required qualifications

• 5-10 years of experience with a proven track record in establishing distribution channels
• Experience building a route to market for a product or service sold directly to end customers
• Demonstrated ownership of paid media results across platforms, including strategy and budget management
• Strong editorial and visual judgment with a history of enhancing creative work
• Resourcefulness in leveraging AI and tools to develop solutions when necessary