Product Marketing Manager

Job Summary

Owning the product marketing strategy, the full-time Product Marketing Manager will develop positioning, messaging, and product-led growth initiatives while collaborating with Sales, Demand Generation, and Product teams in a remote environment.

Key responsibilities

• Manage product positioning, messaging, launches, and competitive intelligence to ensure consistent storytelling across teams
• Develop and implement a product-led growth motion, including trial programs and customer journey mapping
• Analyze and report on funnel metrics such as signups, activation, and trial-to-paid conversion to leadership

Required qualifications

• 5+ years of product marketing experience in B2B SaaS, with a focus on positioning and go-to-market strategy
• Proven experience in building or scaling product-led growth initiatives and managing trial programs
• Strong analytical skills with experience in reporting funnel metrics and conducting experiments
• Experience creating onboarding communications and in-product messaging to drive user activation
• Bachelor's degree required; technical field not necessary