Product Marketing Manager

Job Summary

Partnering with cross-functional teams, the full-time Product Marketing Manager will translate complex technology into compelling customer value, develop differentiated positioning and messaging, lead go-to-market initiatives, and enable sales teams to effectively communicate solutions, all while working remotely.

Key responsibilities

• Develop market insights by researching customer needs, industry trends, and competitors to inform go-to-market strategies
• Drive positioning and messaging by translating product capabilities into clear value propositions for diverse business audiences
• Lead go-to-market initiatives in collaboration with Product Management, aligning teams around messaging and success measures

Required qualifications

• 3-5 years of experience in product marketing or go-to-market strategy, preferably in B2B FinTech, accounting SaaS, ERP, or government contracting
• Proven experience in developing product positioning, messaging, and marketing content for business audiences
• Practical experience using generative AI for research, analysis, and content creation
• Strong ability to simplify complex concepts and connect product capabilities to business outcomes
• Analytical mindset with the ability to turn research and customer feedback into actionable recommendations