Product Marketing Manager
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Job Summary
Reporting to the Sr. Director of Marketing, the full-time remote Product Marketing Manager will own the go-to-market strategy for Playout and Infrastructure products, ensuring clear positioning and messaging while collaborating with cross-functional teams to drive product visibility and customer engagement.
Key responsibilities
- Own positioning and messaging for the Playout and Infrastructure portfolio, developing compelling value propositions and narratives
- Lead go-to-market strategy by defining target audiences and creating programs that enhance customer discovery
- Partner with Product Owners to shape go-to-market plans for new products, embedding market insights into development and launch processes
Required qualifications
- Track record in product marketing within the broadcast technology or infrastructure sector
- In-depth knowledge of broadcast playout, signal processing, and infrastructure products
- Experience with market positioning, business development, and competitive analysis
- Strong global business acumen and customer orientation
- Ability to build strategic relationships and influence across multiple organizational levels
Complete Job Description
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