Product Marketing Manager
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Job Summary
Experienced marketers will find a full-time remote opportunity as a Product Marketing Manager, responsible for owning product positioning, building a product-led growth motion, and collaborating closely with Sales and Demand Generation to drive user activation and engagement.
Key responsibilities
- Own product marketing initiatives including positioning, messaging, and competitive intelligence
- Build and manage the product-led growth (PLG) funnel, tracking metrics such as signups and trial-to-paid conversion
- Develop onboarding communications and in-product messaging to enhance user activation and experience
Required qualifications
- 5+ years of product marketing experience, preferably in B2B SaaS
- Proven experience in building or scaling product-led growth motions and trial programs
- Strong analytical skills with experience in managing funnel metrics and reporting results
- Experience in writing effective onboarding communications and collaborating with Sales on enablement materials
- Bachelor's degree required; field of study is not specified
Complete Job Description
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