Product Marketing Manager
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Job Summary
Owning the narrative for cardio-metabolic programs, the full-time remote Product Marketing Manager will build messaging and sales content, conduct buyer interviews, and collaborate with cross-functional teams to enhance product launches and sales strategies.
Key responsibilities
- Build a comprehensive source of truth for positioning, launch messaging, and sales enablement across all programs
- Conduct interviews with prospective buyers and current clients to develop detailed buyer personas
- Create impactful sales and marketing content, including pitch decks, case studies, and one-pagers
Required qualifications
- 5+ years of experience in product marketing, preferably in health tech or B2B SaaS
- Experience building personas from real buyer interviews
- Proven ability to create a messaging framework across multiple products
- Strong writing skills for various formats, from executive narratives to sales talk tracks
- Experience collaborating with Product, Sales, Marketing, and Customer Success teams
Complete Job Description
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