Product Marketing Manager

Job Summary

Experienced product marketers will find a full-time remote opportunity as a Product Marketing Manager, responsible for shaping the market understanding and adoption of PAR's back-of-house and POS platform through effective positioning, go-to-market strategies, and sales enablement initiatives.

Key responsibilities

• Own the positioning, value propositions, and messaging for PAR OPS & POS modules tailored to various buyer personas
• Plan and execute go-to-market launches for new capabilities, ensuring readiness across product, sales, and marketing teams
• Conduct market research and customer interviews to gather insights, feeding findings back to product management to influence the roadmap

Required qualifications

• 5+ years of product marketing experience in B2B SaaS, with at least 2 years managing go-to-market strategies for a product line
• Proven track record of launching products that achieve adoption and pipeline targets
• Strong skills in creating sales enablement materials, including pitch decks and ROI tools
• Bachelor's degree in marketing, business, or a related field, or equivalent experience
• Familiarity with operational and financial concepts relevant to the restaurant and hospitality industry