Product Marketing Manager

Job Summary

To enhance product positioning and messaging, the full-time contracted Product Marketing Manager will focus on competitive intelligence, sales enablement, and market relations while working remotely.

Key responsibilities

• Develop and refine core positioning, category framing, and messaging hierarchy across ideal customer profiles and personas
• Implement a structured win/loss interview program and maintain living battlecards to monitor competitor activities
• Create sales enablement materials, including pitch narratives and objection-handling frameworks, while collaborating closely with Sales leadership

Required qualifications

• 4 to 8 years of experience in product marketing or a related field, particularly with marketing analytics or data products
• Strong understanding of marketing data and measurement concepts, including attribution models and data governance
• Experience in B2B SaaS targeting marketing or data buyers, particularly in marketing analytics or related sectors
• Demonstrated success in implementing effective positioning and win/loss programs that have influenced product and go-to-market strategies
• Ability to write compelling content that resonates with technical buyers and withstands scrutiny