Product Marketing Manager
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Job Summary
To support a growing product line, the full-time remote Product Marketing Manager will manage product launches, define positioning and messaging, and conduct buyer and competitive research to enhance sales enablement and customer insights.
Key responsibilities
- Build and own a launch roadmap, managing messaging, assets, and go-to-market timing for each product launch
- Define product positioning and packaging, aligning each product with its target buyer and ensuring consistency across sales materials
- Create sales enablement content and run a messaging certification for sales and customer success teams
Required qualifications
- Hands-on B2B SaaS product marketing experience, including end-to-end ownership of product launches
- Proven track record of effective sales enablement materials that drive usage by sales representatives
- Experience conducting buyer and competitive research to inform product positioning and packaging
- Strong writing skills to translate product features into compelling messaging for buyers
- Collaborative approach with a proactive communication style in a remote work environment
Complete Job Description
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