Product Marketing Manager
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Job Summary
To support a rapidly growing organization, the full-time salaried Product Marketing Manager will shape positioning, messaging, and go-to-market strategies while collaborating with cross-functional teams to drive product awareness and adoption in a remote setting.
Key responsibilities
- Conduct customer, market, and competitive research to understand donor and Giving Partner needs and market trends
- Translate insights into compelling product messaging and develop launch campaigns based on audience insights and company goals
- Track launch results and optimize strategies using qualitative and quantitative data to identify future growth opportunities
Required qualifications
- 3+ years of relevant experience in product marketing, with a total of 5+ years in marketing or strategy
- MBA or MS in marketing or business
- Experience in Consumer-Packaged Goods, Consumer Technology, or 2-sided Marketplace
- Strong knowledge of product marketing fundamentals, including consumer insights and go-to-market strategy
- Certification(s) in product or customer marketing is a plus
Complete Job Description
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