Product Marketing Manager

Job Summary

To support the growth of Zillow Rentals, the full-time remote Product Marketing Manager will own the marketing strategy for Single Family advertising products, focusing on product-market fit, go-to-market execution, and sales enablement to enhance customer engagement and drive business outcomes.

Key responsibilities

• Sharpen product-market fit by translating customer insights into clear value propositions and competitive positioning
• Lead go-to-market strategy and launch planning for SF advertising products, ensuring consistent messaging across various platforms
• Build and maintain sales enablement materials while managing cross-functional initiatives and stakeholder communication

Required qualifications

• 5+ years of experience in B2B product marketing or a similar strategic role
• Exceptional writing and storytelling skills with the ability to simplify complex products
• Strong analytical skills to derive insights from performance data and research
• Proven ability to manage complex go-to-market programs and lead cross-functional initiatives
• Hands-on experience across various marketing channels, including messaging, sales enablement, and events