Product Marketing Manager

Job Summary

Driving the go-to-market strategy for small and midsize businesses, the full-time remote Product Marketing Manager will develop product positioning, lead cross-functional initiatives, and enhance customer engagement to support business growth.

Key responsibilities

• Own and execute the SMB go-to-market strategy for new products and features, overseeing launches and performance measurement
• Develop and refine product positioning and messaging that resonates with SMB decision-makers, translating product capabilities into clear benefits
• Lead initiatives to improve client acquisition, conversion, retention, and expansion, partnering with Growth Marketing for targeted campaigns

Required qualifications

• 5+ years of experience in product marketing or go-to-market strategy with demonstrated ownership of initiatives
• Proven ability to lead complex, cross-functional projects from strategy through execution and measurement
• Experience using customer research and market insights to inform strategic decisions
• Familiarity with marketing automation, CRM, and analytics tools such as HubSpot or Salesforce
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience